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Value Proposition Generator

Build your strategic value proposition using value mapping framework and Jobs-to-Be-Done methodology

Choose one clear customer segment and map the job your product truly solves for them. By focusing on a single segment's real pains, outcomes, and buying triggers, you'll generate a sharp value proposition rooted in evidence — and leave with a precise audience you can target with confidence.

Start Building Your Value Proposition

Choose one clear customer segment and map the job your product truly solves for them. By focusing on a single segment's real pains, outcomes, and buying triggers, you'll generate a sharp, evidence-based value proposition and a segment you can target with confidence.

Describe what your product actually does and how it works. Skip slogans and "market leader" claims.

Focus on one primary customer segment per canvas. You can create another canvas for secondary segments later.

Helps adapt phrasing in value propositions. Auto-detection works for most cases.

Used to analyze your positioning and product portfolio.